About SMS Group
The studio that builds AI systems end-to-end.
SMS Group — Smart Modern Solutions — is an AI engineering studio based in Kigali, Rwanda. We work with companies and governments across East Africa and the Gulf to design, build, and ship AI systems, brands, web/software, and digital marketing.
Why this studio exists
Most agencies sell hours and disappear after handover. We sell outcomes — a fixed price, a signed spec, and a system you own outright when we're done. No subscriptions to us, no black boxes, no calling us back every time something needs to change.
Where we work
Kigali × Gulf.
SMS Group ships production AI systems, brands, and software for clients and governments across East Africa, North Africa, and the Arabian Gulf — from one studio in Kigali. Bilingual by default, in English and Arabic, LTR and RTL.
Most decisions about who builds your system come down to trust — will it ship, will the price hold, will you actually own what gets built. We've spent 15+ years answering that the same way: agree the scope, build it, hand it over, and move to the next problem.
Production systems since before "AI agency" was a category — not a portfolio built this year.
Rwanda, Sudan, Saudi Arabia, Qatar — built for clients who operate beyond one border.
You know the cost before a line of code is written. No surprises at handover, no drip-fed invoices.
What we do
Four practices. One studio.
Our group
One group. Three businesses.
SMS Group is the parent brand and agency. Two sister businesses operate alongside it — same team, same standards, different markets.
ZuriRwanda
Gulf Investor Bridge · Kigali
Connects Gulf investors to Rwanda's fastest-growing opportunities — investment guides, company registration, and a full landing-service network.
Visit zurirwanda.com →
★ Rwanda's #1 recommended electronics repair labTech2Go Phone Lab
Electronics Repair · Kigali
Board-level microsoldering and device repair most phone shops won't touch — the team Kigali turns to for the repairs everyone else turns away.
Visit tech2go.rw →Principles
How we work — every project.
Engineering over theatre
We ship production systems, not slides. The work has to run.
Fixed price, signed spec
Scope and price are agreed before code is written. No surprises.
You own the code
Full source-code handover. No lock-in. No black boxes.
Outcomes, not mechanics
We talk about what we delivered. How it works stays with our clients.
Where we operate
Four offices. East Africa × Gulf.
Rwanda
Kigali
Sudan
Khartoum
Saudi Arabia
Al Dammam
Qatar
Doha
Recognised work
The first automated sanitizing gate made in Rwanda.
During COVID-19, SMS Group co-delivered Rwanda's first automated sanitizing gate with the Rwanda Biomedical Centre (RBC) and Rwanda's Ministry of Health — temperature screening, full-body sanitization, and data capture in a single hardware unit, designed and manufactured in-house.
Ready to build something real?
A 30-minute call is the fastest way to know if we're the right team for what you're building.